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INSIGHTS

Our Insights page is where we share what we’ve learned helping businesses succeed online. Explore articles on web design, SEO, local marketing, and more — all written to give you practical takeaways for your business.

Short vs. Long: Deciding When to Use Short-Form Content and Long-Form Content for Maximum Impact
Content & Marketing Strategy
Josh Krueger

Short-Form Content vs. Long-Form Content: Which One You Should Use For Maximum Marketing Impact

Explore the pros and cons of short-form and long-form content to understand when and how to use each for maximum impact. Learn the benefits of short-form content, such as efficiency and social media effectiveness, and the advantages of long-form content, such as search engine ranking and thought leadership. Get insights

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Website Design & Effectiveness
Josh Krueger

5 Items To Consider Updating On Your Website

There is no doubt that your website needs to be updated regularly. In the event that you do not give your website the attention that it requires, it will cause you a lot of issues in the future. If properly maintained, a website can be a huge marketing tool that

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Website Design & Effectiveness
Josh Krueger

4 Reasons Your Small Business Needs A Custom Designed Website

In order for your small business website to attract leads, rank highly in search engine results pages (SERPs), look amazing on all devices, and meet your specific business needs, you will need to consider a custom website development solution.

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Website Design & Effectiveness
Josh Krueger

3 Reasons You Shouldn’t “Set it & Forget it” Your Website

Business owners commonly apply the “Set it and Forget it” approach to digital marketing. However, your website is nothing like your Instant Pot.
We have some brief insights for you if you plan to hire out the building of your website and then “Set it and Forget it”.

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Company & Recognition
Josh Krueger

716 Co. Among Top B2B Service Providers on UpCity!

We are delighted to announce that 716 Co. is now part of the UpCity community of top B2B service providers!

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Open sign in a small business shop
SEO & Local Marketing
Josh Krueger

Top 3 Ways To Boost Your Local Business Marketing

For many businesses, digital branding can be a confusing topic. To rank high in online searches, you need a well-rounded digital presence that includes a custom website, business citations, and social media channels. But how do you know where to start? What’s the best way to get your brand ranked

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Security, Optimization & Technical
Josh Krueger

Image Optimization: How You Can Amp Your SERP Rankings

This process is not difficult, but it takes time. Because of failures like this one, many website owners have become frustrated because of their low ranking. A well-optimized image can be a powerful SEO tool that can boost your virtual business.

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SEO vs. SEM – What Is The Difference Between Them | 716 Co.
SEO & Local Marketing
Josh Krueger

SEO vs. SEM – What Is The Difference Between Them?

SEO is focused on optimizing a website to get traffic from organic search results. SEM aims to get traffic and visibility from organic and paid search.

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7 Essential Steps to Master Your Google Business Profile Setup: Elevate Your Digital Footprint!

Learn how to set up your Google Business Profile with ease. Our step-by-step guide simplifies the process, enabling you to enhance your online visibility and connect with more customers.

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How Do I Make My Website More Effective? | 716 Co.
Website Design & Effectiveness
Josh Krueger

How Do I Make My Website More Effective?

To make your website more effective, your website will need to communicate a clear purpose, be easy for them to navigate, spark the website visitor’s interest in your service or product, be properly optimized to rank well in the search engines and be responsive to all view devices.

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4 Ways To Secure Your Website
Security, Optimization & Technical
Josh Krueger

4 Ways to Secure Your Website

If you have a website, you probably think it is safe from being hacked and loaded with malware. We hope it is. After all, only 90,000 websites are being hacked every day. Pretty good odds, right? Website security is a pretty hot topic right now. With all the data breaching

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Website Design & Effectiveness
Josh Krueger

9 Things That Will Help Your Business Website Grow

There are numerous tactics for nurturing a new online business. If you’re just getting started, now’s the perfect time to make sure all the elements for your online success are in place. If you already have a websites established, then you may want to review it and make sure you

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Website Design & Effectiveness
Josh Krueger

Is Your Website Mobile Responsive?

We cannot stress the importance of having a responsive website as it is crucial in today’s tech world. A responsive website is one that is designed and developed to respond directly to the user’s browser size and/or device that they are viewing the website on.  The majority of internet users

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