Your business is special, and your website should reflect that
Every business is different, and your website should reflect that.
Custom web design gives you the flexibility to build a website that’s tailored to the specific needs of your business. You can use your custom design to give your site a look and feel that reflects your brand identity, or to create an experience that’s unique in your market.
You also get complete control over every aspect of the functionality. Rather than being limited to what templates provide, you can develop a site that does exactly what you want it to do.
If you decide that you’d rather not maintain the site yourself, a custom website gives you the option of having a developer take care of the updates — or even manage the site completely.
You’ll Get Better Search Engine Ranking Results
Search Engine Optimization is important for any business, but it holds even more merit if you’re a small business trying to compete with larger companies. With a custom-built website, you can have a site that is optimized for your specific needs, products, and services. Plus, the structure of your site will be built with unique searches in mind. You’ll be able to target specific keywords that are relevant to your business and industry.
Our custom-designed websites are coded with search engine optimization (SEO) in mind. Properly formatted titles, metadata, and headers can help boost rankings in Google, Yahoo!, and other popular search engines while making it easier for potential customers looking for a website like yours to find you instead of your competitors. This is one of the biggest advantages of custom websites since they give you the opportunity to focus on SEO instead of just relying on templates that may not be properly optimized.
Mobile Responsiveness Matters
You can’t go wrong with responsive design — mobile browsing is quickly outpacing desktop usage, so if your website isn’t mobile-friendly, your business is missing out on the world’s largest marketplace.
Responsive web design allows your website to respond to the screen it’s being viewed on. It’s like having a different website for each screen resolution (desktop, tablet, mobile). Your website will automatically load the correct version for each screen size.
By making your website responsive, you’ll be ready for any future device that comes along because your website will automatically adjust itself to fit any screen size.
Mobile-first design is a necessary step in creating a website design because mobile traffic now accounts for more than half of all global online traffic. Having a responsive mobile site can help improve your business’s ranking in search engine results pages (SERPs), as Google uses mobile-friendliness as a ranking factor.
A Custom Website Designer Can Provide You With On-Going Support
By having a website custom designed and developed, you will have a closer relationship to your provider. Because the designer you choose will know the ins and outs of your website, they will be able to offer efficient ongoing support for you. When using a templated website you are usually stuck with what you have. And if you need support, you are at the mercy of a community forum or a ticketing system that may take days to get a response.
Takeaway: If you want your small business website to attract leads, rank high in the SERPs, look amazing on all devices, and meet your specific business needs, you need to hire a professional web designer to build your custom website for you.