Insights

Tips, Tricks & General Information About Business Marketing

Business owners commonly apply the "Set it and Forget it" approach to digital marketing. However, your website is nothing like your Instant Pot. We have some brief insights for you if you plan to hire out the building of your website and then "Set it and Forget it".

We are delighted to announce that 716 Co. is now part of the UpCity community of top B2B service providers!

Open sign in a small business shop

For many businesses, digital branding can be a confusing topic. To rank high in online searches, you need a well-rounded digital presence that includes a custom website, business citations, and social media channels. But how do you know where to start? What's the best way to get your brand ranked higher in online searches?

This process is not difficult, but it takes time. Because of failures like this one, many website owners have become frustrated because of their low ranking. A well-optimized image can be a powerful SEO tool that can boost your virtual business.

SEO vs. SEM – What Is The Difference Between Them | 716 Co.

SEO is focused on optimizing a website to get traffic from organic search results. SEM aims to get traffic and visibility from organic and paid search.

How Do I Make My Website More Effective? | 716 Co.

To make your website more effective, your website will need to communicate a clear purpose, be easy for them to navigate, spark the website visitor's interest in your service or product, be properly optimized to rank well in the search engines and be responsive to all view devices.

4 Ways To Secure Your Website

If you have a website, you probably think it is safe from being hacked and loaded with malware. We hope it is. …

There are numerous tactics for nurturing a new online business. If you're just getting started, now's the perfect time to make sure all the elements for your online success are in place. If you already have a websites established, then you may want to review it and make sure you have these areas covered.