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INSIGHTS

Our Insights page is where we share what we’ve learned helping businesses succeed online. Explore articles on web design, SEO, local marketing, and more — all written to give you practical takeaways for your business.

Custom Website Design for Small Businesses
Website Design & Effectiveness
Josh Krueger

Custom Website Design for Small Businesses: The Complete Guide

What custom website design actually means Custom website design means your site gets built from your business up, not from a template down. Instead of choosing a pre-made layout and forcing your content to fit inside it, a designer starts with your goals, your customers, and the way people actually

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SEO Optimization Near Me: Get Found by Local Customers Ready to Buy

If you run a business in Sumter or anywhere across the Midlands, the people searching for what you sell are right around the corner. The question is whether they find you or the shop down the street. Smart SEO optimization near me searches are how local customers discover businesses every

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What to post on Google Business Profile — content ideas and posting strategy from 716 Co. Sumter SC
SEO & Local Marketing
Josh Krueger

What to Post on Your Google Business Profile — And How Often

Most business owners don’t know Google Business Profile has a posting feature. Of the ones who do, most have never used it. Of the ones who have, most posted a few times, didn’t notice an immediate result, and forgot about it. That’s actually good news for you — because consistently

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How to handle Google reviews for small business — reputation management guide from 716 Co.
SEO & Local Marketing
Josh Krueger

The Right Way to Handle Google Reviews (Good & Bad)

Reviews are one of the most important elements of your Google Business Profile — and one of the most mishandled. Most small business owners fall into one of three patterns: they ignore Google reviews entirely, they respond inconsistently when they remember to, or they panic when a negative one shows

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Google map pack showing three local business listings in search results
SEO & Local Marketing
Josh Krueger

How to Get Your Google Business Profile to Show Up in the Map Pack

The Google map pack — those three local business listings that appear at the top of a search results page alongside a map — is some of the most valuable real estate in local search. When someone searches “web designer near me” or “coffee shop in Sumter” or “plumber open

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Google Business Profile optimization guide for small businesses — 716 Co. Sumter SC
SEO & Local Marketing
Josh Krueger

Your Google Business Profile Is Free Real Estate — Here’s How to Actually Use It

Your Google Business Profile is one of the most powerful free tools for small business owners — and most profiles are incomplete. Here’s how to set it up, optimize it, and keep it working for you.

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Small business owner reviewing their website on a laptop considering a website redesign
Website Design & Effectiveness
Josh Krueger

Website Redesign for Small Business: 5 Signs It’s Time for a Change

Website redesign for small business owners is one of those things that always gets pushed to the back burner. There’s always something more urgent — a client to call, an order to fulfill, a problem to solve. But here’s the thing: while you’re busy running your business, your website is

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What is a website supposed to do — laptop and tablet on a desk representing small business web presence.
Website Design & Effectiveness
Josh Krueger

What Is a Website Supposed to Do for a Small Business, Church, or School?

What is a website supposed to do? A lot of organizations think it just needs to exist. Put up a page, add a logo, list an address — and the job is done. Others go the opposite direction, pouring time and money into something visually elaborate while the basics get

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Modern business website displayed on a laptop in a clean workspace, representing strong website foundations for small businesses
Website Design & Effectiveness
Josh Krueger

Website Foundations: What Actually Matters (And What Doesn’t)

Let me ask you something real quick. Have you ever said, “Our website is done,” and then… never touched it again?Or wondered why it looks fine but doesn’t actually do much? I hear this all the time—from small business owners, church leaders, school administrators, and nonprofit teams. The website gets

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Browser bar with http://www representing multiple domains SEO and website addresses
SEO & Local Marketing
Josh Krueger

Multiple Domains SEO: Should You Use Extra Domains for One Website?

Buying multiple domains won’t automatically improve your SEO. This guide explains the truth about multiple domains SEO—the risks of duplicate content, when extra domains can help, and why focusing on one strong website strategy delivers the best results.

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Woman using a smartphone voice search to find local business results and learn how to rank for near me searches
SEO & Local Marketing
Josh Krueger

How to Rank for “Near Me” Searches

Want to know how to rank for “near me” searches and attract more local customers? This guide walks you through Google Business Profile, schema, reviews, and simple SEO steps to make sure your business shows up when nearby customers are ready to buy.

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Abstract illustration representing AI search SEO in 2025 with digital search interface
SEO & Local Marketing
Josh Krueger

AI Search SEO in 2025: Why Intent-Based Content Is the New King

Search engines are changing—fast. Between Google’s AI Overviews, ChatGPT, and other AI-powered tools, the way people find answers online looks very different from just a couple of years ago.

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SEO & Local Marketing
Josh Krueger

5 Proven Strategies to Rank Your Business #1 in Sumter on Google!

Discover the most effective strategies to catapult your Sumter, SC business to the top of Google’s search results. From local SEO to engaging content, learn how to make your business the first choice for local customers.

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Content & Marketing Strategy
Josh Krueger

2024 Church Social Media Strategy Guide: 7 Must-Use Tactics

Explore our guide on the 7 essential social media strategies for churches in 2024, designed to enhance your church’s digital outreach and foster a more engaged community.

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SEO & Local Marketing
Josh Krueger

Dominate Google in 2024: SEO Secrets for Small Businesses!

In an ever-evolving digital landscape, small businesses face the colossal task of standing out in Google’s vast search results. This article unveils the latest strategies and insider tips to elevate your online presence and ensure your brand not only competes but excels in this competitive arena. From understanding the power

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SEO & Local Marketing
Josh Krueger

5 Key Strategies: Boosting Your Local Search Rankings Through Accurate Business Hours

Discover how updating business hours can significantly improve your local search rankings with the new Google “Openness” Update. Learn 5 crucial insights to optimize visibility and attract more customers.

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Woman using voice search in 2024. Showing the importance of SEO
SEO & Local Marketing
Josh Krueger

Voice Search SEO: How to Dominate in 2024!

In this insightful blog post, delve into the dynamic world of Voice Search SEO and learn how to stay ahead in 2024. We cover essential tactics like leveraging conversational keywords, optimizing for local SEO, and enhancing mobile user experiences. Ideal for business owners eager to capitalize on the voice search

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Content & Marketing Strategy
Josh Krueger

How to Create a Marketing Plan for Your Small Business

The Importance of a Marketing Plan Why You Need a Marketing Plan In the small business world, having a marketing plan is not a luxury—it’s a necessity. Without a well-thought-out plan, your marketing efforts can become disjointed, wasting resources and missed opportunities. A marketing plan serves as a roadmap, guiding

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The Ultimate Guide to Understanding the Role of SEO in Website Marketing
Content & Marketing Strategy
Josh Krueger

The Ultimate Guide to Understanding the Role of SEO in Website Marketing

Unravel the mysterious world of SEO and its impact on your website’s marketing success. Discover the ins and outs of this essential digital marketing tool!

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Outrank Your Competition in the SERPs: Master the Art of SEO with these 8 Proven Strategies
SEO & Local Marketing
Josh Krueger

Outrank Your Competition in the SERPs: Master the Art of SEO with these 8 Proven Strategies

Learn 8 effective ways to outrank your competition in the SERPs and boost your website’s visibility, traffic, and conversions. From keyword research to content optimization and link building, these strategies can help you gain a competitive edge in your industry.

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10 Proven Small Business Marketing Ideas That Work in 2023
Content & Marketing Strategy
Josh Krueger

10 Proven Small Business Marketing Ideas That Work in 2023

Small business marketing ideas are essential for the growth and success of any small business. But with so many options available, it can be challenging to know where to start. That’s why we’ve put together a comprehensive guide on 10 proven small business marketing ideas that work in 2023. In

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