Insights

Tips, Tricks & General Information About Business Marketing

Discover the top 5 places your business should be listed in online directories and platforms to maximize your online visibility and reach potential customers. From Google My Business to Instagram, learn how to effectively promote your business on each platform.

Short vs. Long: Deciding When to Use Short-Form Content and Long-Form Content for Maximum Impact

Explore the pros and cons of short-form and long-form content to understand when and how to use each for maximum impact. Learn the benefits of short-form content, such as efficiency and social media effectiveness, and the advantages of long-form content, such as search engine ranking and thought leadership. Get insights and tips on how to effectively use both types of content in your content marketing strategy.

There is no doubt that your website needs to be updated regularly. In the event that you do not give your website the attention that it requires, it will cause you a lot of issues in the future. If properly maintained, a website can be a huge marketing tool that will help drive sales and grow your business.

In order for your small business website to attract leads, rank highly in search engine results pages (SERPs), look amazing on all devices, and meet your specific business needs, you will need to consider a custom website development solution.

Business owners commonly apply the "Set it and Forget it" approach to digital marketing. However, your website is nothing like your Instant Pot. We have some brief insights for you if you plan to hire out the building of your website and then "Set it and Forget it".

We are delighted to announce that 716 Co. is now part of the UpCity community of top B2B service providers!

Open sign in a small business shop

For many businesses, digital branding can be a confusing topic. To rank high in online searches, you need a well-rounded digital presence that includes a custom website, business citations, and social media channels. But how do you know where to start? What's the best way to get your brand ranked higher in online searches?

This process is not difficult, but it takes time. Because of failures like this one, many website owners have become frustrated because of their low ranking. A well-optimized image can be a powerful SEO tool that can boost your virtual business.