Let’s review 9 crucial features to grow your business website:
Business Basics
Your business basics should include your unique domain name; your business logo and images; a section for each of your products and services that you provide; intuitive navigation; excellent design; clean coding; and good website hosting.
Analytics
In order to make sure that your website is performing the way you want it to, you need a basic analytics platform. With this, you can track how people are entering your website and what they are doing once they get there. Google Analytics has become the industry standard when it comes to web analytics; and the best part is- it’s free!
Mobile Friendly
Not only will 57% of mobile users leave your website if it takes longer than 3 seconds to load, but 30% will also not make a purchase if your shopping cart isn’t optimized for mobile use. Statistics also show that mobile users spend more on average per purchase than their desktop counterparts. There are two options for a “mobile” site. You can either have a mobile website built separately or you can have a responsive website (automatically adjusting in size according to the user’s device).
Blog
A blog is a necessary outlet to connect and communicate with your clients. It’s a perfect opportunity to add rich, engaging content that will ultimately drive traffic to your website. Also, for an added plus for SEO, the fresh content keeps search engines coming back for the new information.
Easy-to-find Contact Information
Since your contact information is your customer’s direct line of contact with your business, it needs to be in the most visible place on your website. Put your contact info everywhere! The best place for your contact information is the top left or top right corner of the home page. It is also a good practice to include contact information on every page of the website. You can opt for a footer or make it accessible on the top or sidebar menus. You want this information to be found with ease by all of your visitors!
Call to Action
CTA’s are important because they turn conversions into sales. Make them big and make them obvious! If a customer can’t find the ‘click-to-buy’ button, they are less likely to buy.
Social Subscriptions
Social media websites are another free promoting source! Use them to ramp up your social engagement by getting more followers and comments; add social buttons to all of your pages to get more shares and likes, and connect to your customers on every social basis possible.
SEO
If people are not stumbling upon your website, it’s not doing you much good. It is wise to become familiar with search engine optimization to make your website more accessible through a search engine. This means using correct keywords throughout your text; putting in plenty of links; using the correct names for your page titles and URLs, and employing the magic of images and videos.
Email Subscriptions
Email marketing is one of the best ways to market to your quality leads. Make it available for your customers to sign up for email updates. This will also make it easier for you to connect with your customers as a whole.
What We Can Do For You!
Is this all you need to keep your business growing? No, probably not. But these are some important features to have. With our knowledge, you have access to Web Design & SEO. Contact us today to get your business to the next level of success.
