Top 3 Ways To Boost Your Local Business Marketing

For many businesses, digital branding can be a confusing topic. To rank high in online searches, you need a well-rounded digital presence that includes a custom website, business citations, and social media channels. But how do you know where to start? What's the best way to get your brand ranked higher in online searches?
Open sign in a small business shop

Table of Contents

No matter what type of business you run, there are three ways that you can get noticed and win more customers; Geo-Targeted Pages, Business Citations, & Social Media. Today, I’m going to outline these top three ways to help your local business marketing so your business will get noticed online when people search for goods and services your business provides.

Create Geo-Targeted Pages In Your Website

Small businesses should optimize their local online presence to be visible and attract clients. Being overlooked in searches will hinder growth, expansion, and brand awareness. A well-designed custom website with well-executed search engine optimization can help a business become more visible and receive clients from the internet. Creating Geo-Targeted Pages optimized for your niche in a specific location is the way to start seeing results in the SERPs (Search Engine Results Pages). So as an example, if you were a dentist’s office in Dallas, Texas you would need to try to rank for the key term “Dallas dentist”. But let’s say you specialized in pediatric dentistry. You would need to optimize your site to rank for the key phrase “Dallas pediatric dentist”. The more defined you get, the better results you will see.

Setting Up A Google Business Profile & Other Citations

Listing with Google, Yelp, and other online directories is vital for obtaining new clients. At 716 Co., we can help you set up and maintain your business citations so that your business information is current and ready for the web. If information about your company is not up-to-date, clients may obtain old information, which would lead to a loss of customers and revenue. An optimized account will increase the number of viewers and potential business clients who can find you online, thus increasing your potential for sales. It is always wise to use all of the tools provided to you, especially when most of them are free! Setting up a Google Business Profile, Bing Place Listing, or other directory citation can boost your business with your online presence.

Using Social Media Accounts

Social media is an excellent tool for keeping current customers informed about your business’s latest developments. Customers who already follow your social media account will see the updates, promotions, or ads, and those who do not follow it can easily find the content through search functions. Staying active on social media will keep your followers informed about your niche. 

Conclusion in Local Business Marketing

Business branding is not a one-size-fits-all proposition. The best way to ensure your business ranks in online searches is to have: a well-rounded digital presence that includes a custom website, business citations, and social media channels. 716 Co.’s proven brand strategy will ensure that your business brand is out front and ready to win more customers.

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