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INSIGHTS

Our Insights page is where we share what we’ve learned helping businesses succeed online. Explore articles on web design, SEO, local marketing, and more — all written to give you practical takeaways for your business.

Woman using a smartphone voice search to find local business results and learn how to rank for near me searches
SEO & Local Marketing
Josh Krueger

How to Rank for “Near Me” Searches

Want to know how to rank for “near me” searches and attract more local customers? This guide walks you through Google Business Profile, schema, reviews, and simple SEO steps to make sure your business shows up when nearby customers are ready to buy.

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Josh Krueger September 5, 2025
Abstract illustration representing AI search SEO in 2025 with digital search interface
SEO & Local Marketing
Josh Krueger

AI Search SEO in 2025: Why Intent-Based Content Is the New King

Search engines are changing—fast. Between Google’s AI Overviews, ChatGPT, and other AI-powered tools, the way people find answers online looks very different from just a couple of years ago.

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Josh Krueger August 25, 2025
SEO & Local Marketing
Josh Krueger

5 Proven Strategies to Rank Your Business #1 in Sumter on Google!

Discover the most effective strategies to catapult your Sumter, SC business to the top of Google’s search results. From local SEO to engaging content, learn how to make your business the first choice for local customers.

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Josh Krueger April 2, 2024
Content & Marketing Strategy
Josh Krueger

2024 Church Social Media Strategy Guide: 7 Must-Use Tactics

Explore our guide on the 7 essential social media strategies for churches in 2024, designed to enhance your church’s digital outreach and foster a more engaged community.

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Josh Krueger February 8, 2024
SEO & Local Marketing
Josh Krueger

Dominate Google in 2024: SEO Secrets for Small Businesses!

In an ever-evolving digital landscape, small businesses face the colossal task of standing out in Google’s vast search results. This article unveils the latest strategies and insider tips to elevate your online presence and ensure your brand not only competes but excels in this competitive arena. From understanding the power

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Josh Krueger February 4, 2024
SEO & Local Marketing
Josh Krueger

5 Key Strategies: Boosting Your Local Search Rankings Through Accurate Business Hours

Discover how updating business hours can significantly improve your local search rankings with the new Google “Openness” Update. Learn 5 crucial insights to optimize visibility and attract more customers.

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Josh Krueger February 1, 2024
Woman using voice search in 2024. Showing the importance of SEO
SEO & Local Marketing
Josh Krueger

Voice Search SEO: How to Dominate in 2024!

In this insightful blog post, delve into the dynamic world of Voice Search SEO and learn how to stay ahead in 2024. We cover essential tactics like leveraging conversational keywords, optimizing for local SEO, and enhancing mobile user experiences. Ideal for business owners eager to capitalize on the voice search

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Josh Krueger January 7, 2024
Content & Marketing Strategy
Josh Krueger

How to Create a Marketing Plan for Your Small Business

The Importance of a Marketing Plan Why You Need a Marketing Plan In the small business world, having a marketing plan is not a luxury—it’s a necessity. Without a well-thought-out plan, your marketing efforts can become disjointed, wasting resources and missed opportunities. A marketing plan serves as a roadmap, guiding

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Josh Krueger October 26, 2023
The Ultimate Guide to Understanding the Role of SEO in Website Marketing
Content & Marketing Strategy
Josh Krueger

The Ultimate Guide to Understanding the Role of SEO in Website Marketing

Unravel the mysterious world of SEO and its impact on your website’s marketing success. Discover the ins and outs of this essential digital marketing tool!

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Josh Krueger May 15, 2023
Outrank Your Competition in the SERPs: Master the Art of SEO with these 8 Proven Strategies
SEO & Local Marketing
Josh Krueger

Outrank Your Competition in the SERPs: Master the Art of SEO with these 8 Proven Strategies

Learn 8 effective ways to outrank your competition in the SERPs and boost your website’s visibility, traffic, and conversions. From keyword research to content optimization and link building, these strategies can help you gain a competitive edge in your industry.

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Josh Krueger April 28, 2023
10 Proven Small Business Marketing Ideas That Work in 2023
Content & Marketing Strategy
Josh Krueger

10 Proven Small Business Marketing Ideas That Work in 2023

Small business marketing ideas are essential for the growth and success of any small business. But with so many options available, it can be challenging to know where to start. That’s why we’ve put together a comprehensive guide on 10 proven small business marketing ideas that work in 2023. In

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Josh Krueger March 3, 2023
Website Design & Effectiveness
Josh Krueger

What is a Website Audit & Why Do I Need One?

Discover the importance of a website audit and how it can improve your website’s performance, search engine rankings, and user experience. Discover the various forms of website audits, such as technical, content, and user experience audits, and comprehend the significance of conducting them regularly for the success of your website.

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Josh Krueger February 8, 2023
SEO & Local Marketing
Josh Krueger

Maximizing Your Online Visibility: The Top 5 Places Your Business Should Be Listed

Discover the top 5 places your business should be listed in online directories and platforms to maximize your online visibility and reach potential customers. From Google My Business to Instagram, learn how to effectively promote your business on each platform.

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Josh Krueger January 16, 2023
Short vs. Long: Deciding When to Use Short-Form Content and Long-Form Content for Maximum Impact
Content & Marketing Strategy
Josh Krueger

Short-Form Content vs. Long-Form Content: Which One You Should Use For Maximum Marketing Impact

Explore the pros and cons of short-form and long-form content to understand when and how to use each for maximum impact. Learn the benefits of short-form content, such as efficiency and social media effectiveness, and the advantages of long-form content, such as search engine ranking and thought leadership. Get insights

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Josh Krueger January 11, 2023
Website Design & Effectiveness
Josh Krueger

5 Items To Consider Updating On Your Website

There is no doubt that your website needs to be updated regularly. In the event that you do not give your website the attention that it requires, it will cause you a lot of issues in the future. If properly maintained, a website can be a huge marketing tool that

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Josh Krueger January 3, 2023
Website Design & Effectiveness
Josh Krueger

4 Reasons Your Small Business Needs A Custom Designed Website

In order for your small business website to attract leads, rank highly in search engine results pages (SERPs), look amazing on all devices, and meet your specific business needs, you will need to consider a custom website development solution.

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Josh Krueger July 10, 2022
Website Design & Effectiveness
Josh Krueger

3 Reasons You Shouldn’t “Set it & Forget it” Your Website

Business owners commonly apply the “Set it and Forget it” approach to digital marketing. However, your website is nothing like your Instant Pot.
We have some brief insights for you if you plan to hire out the building of your website and then “Set it and Forget it”.

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Josh Krueger June 12, 2022
Company & Recognition
Josh Krueger

716 Co. Among Top B2B Service Providers on UpCity!

We are delighted to announce that 716 Co. is now part of the UpCity community of top B2B service providers!

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Josh Krueger April 8, 2022
Open sign in a small business shop
SEO & Local Marketing
Josh Krueger

Top 3 Ways To Boost Your Local Business Marketing

For many businesses, digital branding can be a confusing topic. To rank high in online searches, you need a well-rounded digital presence that includes a custom website, business citations, and social media channels. But how do you know where to start? What’s the best way to get your brand ranked

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Josh Krueger March 18, 2022
Security, Optimization & Technical
Josh Krueger

Image Optimization: How You Can Amp Your SERP Rankings

This process is not difficult, but it takes time. Because of failures like this one, many website owners have become frustrated because of their low ranking. A well-optimized image can be a powerful SEO tool that can boost your virtual business.

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Josh Krueger March 12, 2021
SEO vs. SEM – What Is The Difference Between Them | 716 Co.
SEO & Local Marketing
Josh Krueger

SEO vs. SEM – What Is The Difference Between Them?

SEO is focused on optimizing a website to get traffic from organic search results. SEM aims to get traffic and visibility from organic and paid search.

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Josh Krueger October 8, 2020
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